AgencyReportr vs Whatagraph: Which Reporting Tool Fits Your Agency?

Quick Verdict

What Is Whatagraph?

Whatagraph is a marketing reporting and data platform aimed at agencies and in-house teams that manage many data sources. Its integrations directory lists 68 sources, including Google Ads, Meta Ads, Google My Business, YouTube, Amazon Ads, LinkedIn Ads, TikTok Ads and Shopify, and it lets teams combine data from several sources into one view and send white-labeled reports.

Whatagraph is priced for teams. Its pricing page shows two plans: Max, from €999 a month billed annually with 50 credits, and Prime, priced on request. One credit is one connected data account, so an agency with 20 clients on Google Ads, Meta Ads and Analytics would use 60 credits. A custom report domain is an add-on available only on Prime, and the page offers a demo rather than a self-serve trial.

What Is AgencyReportr?

AgencyReportr is marketing reporting software and a white-label reporting platform for agencies that combines SEO, paid ads and AI visibility in one branded client report. It connects Google Search Console, Google Analytics 4, Google Ads, Meta Ads, YouTube, Facebook Pages, Instagram and Amazon Ads, and sends reports as branded PDFs on a schedule or as live dashboards on your own domain, which is included in every plan.

The SEO report includes scheduled rank tracking, Search Console queries, organic keyword growth by month, competitors, backlinks, a site audit and an AI-written summary of the period. AI search visibility tracking shows how often the client's brand is mentioned or cited in ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews.

The trade-off is coverage. AgencyReportr connects far fewer platforms than Whatagraph: Google Business Profile, LinkedIn and TikTok are coming soon, and Shopify, HubSpot and other CRMs are not connected.

Pricing Comparison

Whatagraph prices by connected accounts with a high starting point; AgencyReportr prices each platform by client count, from a few dollars a month.

For a typical 10-client agency, AgencyReportr's Growth plan costs from $29 a month per platform, or less on annual billing, which saves 20%, so SEO, Google Ads and Meta Ads together start at $87. Whatagraph's entry plan costs several times AgencyReportr's Business plan for unlimited clients ($169 a month), so the decision usually comes down to whether you need Whatagraph's extra integrations. Compare plans on the AgencyReportr pricing page.

Full Feature Comparison

Checked against both products in October 2026. If anything has changed on either side, tell us and we will update it.

Where Each Tool Wins

Who Should Use Which?

Choose AgencyReportr if you run a freelance practice or a small to mid-size agency reporting on SEO, Google Ads, Meta Ads or Amazon Ads, and you want AI search visibility in front of clients without a four-figure monthly bill. The scheduled branded PDF reports replace the monthly export and formatting work.

Choose Whatagraph if your clients run on many platforms AgencyReportr does not connect to, you need to blend data from all of them, and your budget fits a plan from €999 a month on annual billing.

Frequently Asked Questions

Is AgencyReportr cheaper than Whatagraph?

Yes, by a wide margin. Whatagraph's Max plan starts at €999 a month billed annually, for 50 credits where one credit is one connected data account. AgencyReportr prices each platform by client count: $4 a month for one client, $29 for 10 clients and $169 for unlimited clients.

Does Whatagraph have AI visibility tracking?

We found no AI visibility tracking on Whatagraph's pricing or integrations pages as of October 2026; its only AI-related source is OpenAI Ads, an advertising platform. AgencyReportr tracks how clients appear in ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, inside the SEO report.

Is there a Whatagraph free trial?

Whatagraph's pricing page offers a demo rather than a self-serve trial. AgencyReportr has a $1 trial for 7 days that you can start without a sales call.

Can I move from Whatagraph to AgencyReportr?

Yes, if your clients use the platforms AgencyReportr connects to: Google Search Console, Google Analytics 4, Google Ads, Meta Ads, YouTube, Facebook Pages, Instagram and Amazon Ads. You reconnect each account and rebuild report sections. Google Business Profile, LinkedIn Ads and TikTok Ads are coming soon, and sources such as Shopify and HubSpot are not available in AgencyReportr.

Which tool is better for a large agency with 50+ clients?

If you need Whatagraph's 68 integrations, data blending across many sources and a budget of €999 a month or more, Whatagraph is the broader option. If your clients are on Google, Meta and Amazon and you want AI visibility in their reports, AgencyReportr's Business plan covers unlimited clients from $169 a month per platform.