Coming soon: Google Business Profile reporting is in final setup while Google completes our Google Business Profile API access. It opens to every account as soon as access is granted; until then, start with SEO, Google Ads or Meta Ads.

The Google Business Profile reporting tool for local SEO agencies

Track profile views, calls, website clicks, direction requests and review scores for every client location. The Google My Business reporting tool agencies use to deliver branded GBP reports that prove local SEO work is driving real-world results.

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GBP Report, Bloom Studio / May vs April
Profile Views 3,840 +28%
Search Views 2,120 +34%
Map Views 1,720 +19%
Calls from GBP 84 +11%
Direction Requests 212 +23%
Review Score 4.8 ★ +3 reviews
3,840 Profile views
84 Calls from GBP
4.8★ Review score
Google API Direct connection to Google Business Profile
Weekly GBP views, calls and actions refresh
100% White-labeled under your agency name
Multi-location Report on all client locations in one view

Every GBP metric that proves local SEO is working

Profile actions that show clients real people are finding, calling and visiting their business from Google.

Profile Views & Discovery

Total profile views broken down by Search vs Maps. See how many people are discovering the business on Google each month and whether visibility is growing.

Calls Tracking

Monthly call volume from the Google Business Profile listing. Show local SEO clients that their profile is generating real phone enquiries, not just impressions.

Direction Requests

Direction request counts show how many people are physically navigating to the client's business from Google Maps. The most tangible local intent signal available.

Website Clicks

Website clicks from the GBP listing show how often the profile is driving traffic to the business website. Track the journey from Google profile to website visit.

Review Score & Volume Tracking

Current review score and review count over time. Show clients whether their review generation strategy is working and flag when scores drop before clients notice.

Multi-Location Reporting

Manage multiple business locations for the same client in one dashboard. Franchises and multi-location businesses get a consolidated GBP report across all sites.

Local performance, straight from Google

Profile views, calls, directions and reviews pulled directly from Google.

Google Business ProfileGoogle Business Profile
Google MapsGoogle Maps

From GBP connection to branded client report

Three steps and your clients have a monthly Google Business Profile report delivered under your agency brand.

1

Connect Google Business Profile

Authenticate with the client's Google account to pull GBP data. AgencyReportr connects to the Google Business Profile API and pulls all location data automatically.

2

Set up the report view

Choose which metrics to feature, add your agency logo and colors, and set the monthly delivery schedule. Works for single and multi-location clients.

3

Deliver branded GBP reports

Clients receive a branded PDF Google Business Profile report monthly. Or share a live dashboard link so they can check their local presence any time.

What your client actually receives

Every GBP report goes out under your brand, with the numbers clients care about laid out clearly. Here is the shape of it.

Your Agency
Local SEO Report · Last 30 days
4.2kProfile views↑ 23%
86Calls↑ 14%
210Directions↑ 9%
4.7 ★Reviews
Sample report · your logo, your colors, your domain

Built for local SEO agencies

GBP reporting belongs in every local SEO retainer. Here's when it makes the biggest difference.

You offer local SEO services

GBP reporting makes your local SEO retainer tangible. Clients see profile views, calls and direction requests growing month over month because of your work.

Clients ask 'is Google Business Profile working?'

Call volume and direction request data gives clients a direct answer. These are real actions from real people finding them on Google Maps.

You manage multi-location businesses

Franchises and chains need consolidated GBP reporting across all locations. One dashboard to see how every location is performing.

You want to justify local SEO fees

Profile view growth, increased calls and more direction requests make an undeniable case at every quarterly review. Numbers speak louder than any report narrative.

Clients run physical businesses

Restaurants, salons, retailers and service businesses all live and die by their Google Business Profile. GBP reports show them it's being actively managed.

You want to add GBP to your SEO reports

Combine GBP data with keyword rankings and organic traffic in one unified local SEO report. Show clients their full local search presence.

AgencyReportr vs the manual way

A purpose-built local SEO reporting tool beats screenshotting the GBP dashboard each month.

AgencyReportrGBP dashboardManual spreadsheets
Setup time per clientUnder 2 minutesPer location loginHours
Calls, directions and reviews trackedBuilt inView onlyManual
White-label under your brandYesNoNo
Automated scheduled deliveryYesNoNo
All clients in one dashboardYesOne profile eachNo
Starting priceFrom 4 dollars per monthFreeYour time

Give local clients a branded performance report

Start a trial and report every channel today. Google Business Profile switches on the moment access is granted.

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How to report Google Business Profile to clients

A local report should lead with actions, calls, direction requests and website clicks, then show search visibility and reviews, and point at the next local win.

Local clients care about phone calls and footfall, not impressions. The reports that prove local SEO is working lead with the actions customers took, back it with visibility and reviews, and recommend the next step, all under your brand.

Lead with actions: calls, directions, clicks

Open with the calls, direction requests and website clicks the profile drove, with month-over-month movement. These are the outcomes a local business feels, so they belong at the top.

Show local search visibility and reviews

Report how often the profile appears in Search and Maps, the searches that surface it, and review volume and rating over time. Reviews are ranking and trust in one, so track them like a metric.

Recommend the next local move

Close with a clear action: posts to publish, categories to fix, reviews to request, photos to add. Delivered inside a white-label report as an automated PDF or live dashboard.

Common questions about Google Business Profile reporting

What is a Google Business Profile reporting tool?

A Google Business Profile reporting tool connects to the Google Business Profile API and pulls local search performance data such as profile views, calls, direction requests, website clicks and review scores into one report. Also called a GMB reporting tool, it shows how a business is performing across local Google Search and Google Maps. AgencyReportr packages all of it into a branded report your clients can read at a glance.

What metrics does a Google Business Profile report include?

A complete GBP report covers total profile views split by Search and Maps, calls made directly from the listing, direction requests, website clicks, and the review score with review count over time. For multi-location clients, every metric is broken out per location. AgencyReportr pulls all of these automatically so nothing has to be copied by hand.

Why do local SEO agencies need GBP reporting?

Google Business Profile is often the main driver of enquiries for physical businesses like restaurants, salons and retailers. GBP reporting lets agencies show clients that local SEO work is generating real phone calls and visits, not just impressions. With AgencyReportr that proof lands in a clean monthly report, which makes local SEO ROI far easier to defend.

Is AgencyReportr a white-label GMB reporting tool?

Yes. Every GBP report in AgencyReportr is fully white-labeled with your agency logo, brand colors and your own domain. Clients receive branded Google Business Profile reports that carry your agency name, and AgencyReportr is never visible to them.

Can I report on multiple GBP locations in one report?

Yes. AgencyReportr supports multi-location Google Business Profile reporting. For clients with franchise networks or several sites, you can pull all locations into one dashboard and show aggregated or per-location metrics in a single branded report.

How does AgencyReportr track calls and direction requests?

Call volume and direction request counts come straight from the Google Business Profile API, so they reflect the same actions Google records on the listing. These are among the most tangible local intent signals available because they map to real phone enquiries and real trips to the business. AgencyReportr trends them month over month so clients can see the direction of travel.

How often does the GBP data refresh?

AgencyReportr refreshes Google Business Profile views, calls and actions on a weekly cadence so reports stay current between monthly deliveries. You can also open a live dashboard at any time to see the latest numbers. There is no manual export step and no waiting on a spreadsheet.

Can clients view their GBP report without an account?

Yes. You can share a branded live dashboard link or send a scheduled PDF, and clients open either one in a browser with no login. Everything stays under your agency domain and branding, so the AgencyReportr name never appears.

Can I combine GBP data with the rest of my SEO report?

Yes. AgencyReportr lets you present Google Business Profile metrics alongside keyword rankings and organic traffic in one unified local SEO report. That gives clients the full picture of their local search presence in a single branded deliverable rather than several disconnected exports.

How much does GBP reporting with AgencyReportr cost?

AgencyReportr starts at 4 USD per month and includes white-labeled Google Business Profile reporting, multi-location support and automated delivery. That is a fraction of what most agency reporting platforms charge, and there is no long lock-in. You can connect your first GBP location and see a report before deciding.

Start delivering Google Business Profile reports to local clients

$1 trial. Connect your first GBP location in under 2 minutes.

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