Google Ads Reporting

The Google Ads reporting tool agencies actually use

Pull every campaign's spend, impressions, clicks, ROAS and conversions straight from the Google Ads API. Clients see a clean branded report under your agency name, no spreadsheets, no manual exports, ever.

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No developer required  ·  No API keys to manage  ·  Cancel anytime

Google Ads, Acme Corp / This Month Live data
Total Spend $4,287 +12%
Impressions 312,400 +8%
Clicks 8,940 +15%
ROAS 4.2x +0.6x
Conversions 186 +22%
Cost per Conv. $23.05 -18%
8.9k Clicks This month
$23 CPA ↓ vs last month
4.2x ROAS ↑ target: 3.5x
Direct API connection to Google Ads
100% White-labeled under your brand
Daily Campaign data refresh
Auto PDF reports on your schedule
What you get

Everything in one Google Ads report

All the metrics your clients care about, pulled automatically and presented under your brand.

Campaign Performance Overview

Total spend, impressions, clicks, CTR, CPA and ROAS for each campaign. One table replaces hours of manual data pulling.

ROAS & Conversion Tracking

Show clients their return on ad spend and total conversions, properly attributed. The number they care most about, delivered clearly.

Ad Group Breakdown

Drill down from campaigns to ad groups to see exactly which targeting is spending efficiently and which needs attention.

Keyword Performance

Top performing keywords by spend, clicks and conversions. Know which search terms are driving real results before the client asks.

Automated Report Delivery

Branded PDF Google Ads reports delivered to clients on the schedule you choose. They see your name, not ours, on every report.

Multi-Campaign Management

All client campaigns in one panel. Switch between accounts instantly without logging into multiple Google accounts.

Connects to

Google Ads data, straight from the API

Spend, ROAS and conversions pulled directly from the Google Ads API, no CSV exports.

Google AdsGoogle Ads
Google Analytics 4Google Analytics 4
How it works

Up and running in under five minutes

Three steps from OAuth to your first branded Google Ads report.

1

Connect Google Ads

OAuth connection takes 60 seconds. AgencyReportr pulls the account structure automatically, campaigns, ad groups, keywords.

2

Set up the report view

Choose which campaigns and metrics to show each client. Add your logo and brand colors. Set up automatic monthly delivery.

3

Send the report

Clients receive a branded PDF or login to their live dashboard. They see their numbers. You get credit for the performance.

See a sample report

What your client actually receives

Every Google Ads report goes out under your brand, with the numbers clients care about laid out clearly. Here is the shape of it.

Your Agency
Google Ads Report · Last 30 days
$8.4kAd spend
312Conversions↑ 18%
4.2xROAS↑ 0.4
$27CPA↓ 12%
Sample report · your logo, your colors, your domain
Who it's for

Built for agencies running Google Ads

If any of these sound familiar, AgencyReportr's Google Ads reporting will save you hours every month.

You run Google Ads for 5+ clients

One dashboard replaces logging into each client's Google account separately every time they ask for an update.

Clients ask 'is our ad spend working?'

ROAS and CPA data answers that question before it's asked. Clients see the numbers live, without emailing you.

You send monthly PPC reports

Automated branded PDF delivery replaces the end-of-month data scramble. Reports go on time, every time.

You want to show spend accountability

Every dollar of ad spend tracked and presented. Clients who see transparent data trust their agency more and churn less.

You manage mixed SEO + PPC clients

Combine Google Ads data with keyword rankings in one client dashboard. Show the full picture in one report.

You want to justify your management fee

ROAS, conversions and CPA trends over time make your value undeniable at every quarterly review.

Why agencies switch

AgencyReportr vs the manual way

A purpose-built Google Ads reporting tool does in seconds what the Ads UI and spreadsheets make you rebuild.

AgencyReportrGoogle Ads UIManual spreadsheets
Setup time per clientUnder 2 minutesPer-account loginsHours
ROAS and conversion reportingBuilt inManual pivotsManual
White-label under your brandYesNoNo
Automated scheduled deliveryYesManual exportNo
All clients in one dashboardYesOne account eachNo
Starting priceFrom 4 dollars per monthFree, plus your timeYour time

Turn Google Ads data into a report clients act on

Start a trial, connect a client account, and see the branded report build itself.

Start $1 trialSee pricing

No credit card required · Cancel anytime

The playbook

How to report Google Ads to clients

A Google Ads report should answer one question fast: did the ad budget make money? Then show the client where it worked and what you are changing next.

Clients do not read Google Ads reports to admire impressions. They want to know whether the spend turned into revenue and whether you are on top of the account. A strong report leads with the return, shows the campaigns and search terms behind it, and ends with a clear next step, all under your brand.

Lead with return, not activity

Open with spend, conversions, cost per conversion (CPA) and ROAS, each with its month-over-month movement. Clicks and impressions are supporting detail. The client should see whether the account made money in the first few seconds, before a single campaign name.

Show where the budget converted

Break results down by campaign and by search term so the headline is easy to trust. Surface the high-cost, low-conversion terms and the low Quality Score keywords that quietly drain budget, the wasted spend an agency earns its fee by catching.

Close with the next move

End with one or two recommendations: negatives to add, a campaign to scale, a bid or budget shift. AgencyReportr writes this as a plain-language summary inside the same white-label report, delivered as an automated PDF or a live dashboard.

FAQ

Common questions about Google Ads reporting

What is a Google Ads reporting tool?

A Google Ads reporting tool connects to the Google Ads API and pulls campaign performance data such as spend, clicks, impressions, ROAS and conversions into a readable report. For agencies the best tools are white-labeled so the client sees your brand on every report, not the name of the software.

What metrics should a Google Ads report show?

A complete Google Ads report should include total ad spend, impressions, clicks, CTR, CPC, conversions, cost per conversion (CPA), and return on ad spend (ROAS). Campaign-level and ad group-level breakdowns help clients understand which campaigns are driving results. AgencyReportr pulls all of these automatically.

Can I automate Google Ads reports for clients?

Yes. AgencyReportr pulls Google Ads data via the API and delivers branded PDF reports to clients on the schedule you set, whether monthly, weekly or custom dates. Reports are sent from your email domain with your agency logo, so no manual building is required.

Does AgencyReportr connect directly to Google Ads?

Yes. AgencyReportr connects to the Google Ads API through OAuth. After you grant access, campaign data such as spend, ROAS, CPA and conversions is pulled automatically each day. There are no CSV exports and no manual data entry.

How do I report Google Ads results to clients?

The most professional approach is a white-label Google Ads reporting tool that delivers a branded PDF or live dashboard. With AgencyReportr you connect the client Google Ads account, apply your branding, and set a monthly delivery schedule. Clients then receive a report under your agency name without you building it by hand.

How much does a Google Ads reporting tool cost?

Google Ads reporting tools range from free exports inside Google Ads itself to over 300 dollars per month for enterprise platforms. AgencyReportr starts at 4 dollars per month and includes white-labeled Google Ads reports, ROAS and CPA tracking, and automated delivery for every client.

Can I white-label Google Ads reports with my agency branding?

Yes. Every Google Ads report is fully white-labeled with your logo, your brand colors and your own domain. Clients receive reports from your email address and never see the AgencyReportr name anywhere on the deliverable.

Can I report on multiple Google Ads accounts at once?

Yes. Connect as many client Google Ads accounts as you manage and view them all in one dashboard. You can switch between accounts instantly without logging into separate Google logins, which saves hours across a large client portfolio.

Can clients view their Google Ads reports without an account?

Yes. Share a branded live dashboard link or send a scheduled PDF. Clients open it in a browser with no login required, and everything stays under your agency domain and branding.

How is this different from Google Looker Studio for Google Ads?

Looker Studio needs manual connector setup, data blending and template building for every client, and it is not white-labeled. AgencyReportr connects in seconds, presents spend, ROAS and CPA out of the box, and delivers branded reports under your own domain with no build time.

Start delivering Google Ads reports under your brand today

$1 for your first 7 days. No developer needed, no API keys to manage.

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